Get Found First

Keywords are basically what drives the organic or free traffic to your website. Do you know what keywords you currently rank for? Do you know what keywords you should rank for? Do you know keywords you do rank for? Using the correct keywords can catapult your online presence and attract the website traffic you want. So, What are Keywords? Keywords are the individual words or phrases that people type into a search engine like Google to help them find what they are looking for. Some keywords and keyword phrases are extremely competitive while others are not competitive at all. The less competitive the keyword or keyword phrase the easier it will be to quickly gain high organic rankings. Keywords are fundamental to how your website with rank on search engines. When someone does a Google (or Bing or Yahoo) search your keywords are what will determine what your site shows up for. Not all keywords are created equal so it is worth a little research to find the keywords relev

Maybe for you, it’s easier to focus solely on organic rankings (Google Search) because on the surface, it’s free. Perhaps PPC ( Pay Per Click Advertisin g ) is more appealing since you know exactly what keywords are driving traffic. Both avenues have their strengths and weaknesses; however, if you’re only using one of these strategies you’re missing out on potential traffic. Here are six reasons why you should use an integrated marketing approach: #1- Reach Customers Outside of Your Physical Location Let’s say you own the local flower shop in the beautiful town of Pawnee, Indiana and just 20 minutes away from your shop is the equally beautiful town of Eagleton. Some of your customers come from Eagleton. For your SEO strategy, you would like to rank for both towns. Google uses “NAP” (name, address, phone number) listings to determine organic search rankings, meaning that the name, address, and phone number are expected to be an exact match across the internet. When those d