PPC Remarketing Setup
Tools You’ll Need The only thing you’ll need for this process is your Google Adwords account. If however you prefer using Adwords Editor the thought process remains basically the same. Display Remarketing Name your new campaign, I would recommend something along the lines of Remarketing – Display, or something that has remarketing in it. That way you can tell it apart from the other campaigns in your account. You’ll then need to select the “Remarketing” option for the campaign type. Set a daily budget and then select the “Save and continue” button. If you have a Google Merchant Center account linked to your Adwords account you’ll need to make sure the “Enable dynamic remarketing ” option is unchecked. Display campaign remarketing settings On the next screen name your adgroup, enter a default bid, and then select “Interest & Remarketing” for your targeting option. In this menu you’ll be able to select and apply the audiences you’ve created to this adgroup. N