4 Tips to Create a Winning Digital Marketing Strategy

Have you ever played checkers with a little kid? It’s pretty straight forward. The rules are simple. You’re black and I’m red, move forward, jump, king me, win.

So this got me thinking, how do we define winning (success) as, employees, business owners, team members, not to mention parents or in relationships. It’s impossible to define the specifics of success for everyone, but we can ask some questions that will help us search for and define success in our businesses.

Ask Yourself, How Do You Define Success?

As a member of a team who works with business owners or managers of a business we often find our conversations coming back to one main thing, what is the meaning of success for your company?

How does your company define winning? Is it simply staying in business? Or is it making more money than last quarter? Growing or expanding would seem the simple answer, of course but having more time to devote to family may also be your definition of success. You really need to break things down and evaluate each facet of the business and personal life to begin working towards your version of success. More specifically, one type of a business goal that everyone has to handle regardless of the type of industry you work in are your marketing objectives and goals.

When you consider your marketing efforts how will you know if you have made the right decisions? Before you start marketing or hire an agency, you need to set several clear goals on what a successful marketing campaign would be for your business.

Clearly Define your Marketing Goals

Either increase your leads, boost sales, create a shopping campaign, increase phone calls to your business, build brand awareness or generate form fills. These would be examples of areas where you should clearly define your marketing goals.

If you want to increase brand awareness, then setting up a display campaign with image ads is the path for you. If you want to generate form fills, then creating a new test landing page with a form fill above the fold could be an avenue. No matter what you do, however, you to track your goals through conversion tracking.